This business originally needed some interim support to lead a newly created Sales Enablement team until a full-time recruit was onboarded. Support was needed around creating a marketing strategy, managing a team, establishing a reporting function to determine ROI, and driving a series of product Go To Market initiatives.
Nimble Squirrel worked with the organisation over a 5-month period to define processes, strategy, goals and key tactics for the upcoming financial year. The relationship has developed beyond the original contractual parameters, where Nimble Squirrel continues to manage Paid Advertising channels, Go To Market campaigns, MarTech setup and training, and marketing analysis for the client.
Within 8 weeks, Nimble Squirrel had established a 12-month marketing plan for the team based upon sales targets and the strategic priorities of the business. By collaborating with key stakeholders throughout the organisation, Nimble Squirrel was able to drive revenue through new marketing channels, resulting in stable business growth for the company. By implementing new Marketing technology, this financial services business was also able to streamline the tendering process, resulting in significant time savings for the Sales team. Nimble Squirrel was also able to assist this organisation by expanding their product portfolio and successfully launching 2 new technology products into the market.